Northwest Indiana Homes

I was wondering out loud today what terms consumers actually use when they look for a home builder. Thoughts?

• Home Builder
• Contractor
• Homes and Models
• Floorplans

The problem with thinking about search engine optimization is that often we can't relate to real google and bing users. For years I've though that dominating Northwest Indiana Home Builder, or any of the more specific community searches like Portage Indiana Homes, or Valparaiso New Homes ... would do the trick. But now I'm not so sure. Do real consumers really use these kinds of terms?

Be honest, what do you think are terms actually searched in the region.